All you need to know about WhatsApp Business API

In the digital world today, where every organization to trying harder to build its own space in the cluttered digital realms, WhatsApp business platform gives businesses an unprecedented edge over other internet and telecom channels. With more than two billion people worldwide and 450 million users in India using the platform, it gives businesses the power to connect with customers at their own wishful scale. Businesses today, irrespective of industry and size, have started seeing a 3x, 4x and even 10x increase in revenue and conversions right off the bat. Such is the power WhatsApp Business API brings to the table.

What is WhatsApp Business API?

The WhatsApp API was introduced to assist businesses who wished to use WhatsApp for mass customer communication. With wonderful features like automated replies, and interactive messages, and powerful integrations like chatbots, businesses can automate communication using the WhatsApp Business API at scale conversations with ease.
In simple words, WhatsApp Business API enables companies to design a customized communication channel that best suits their clients' needs.

Key attractions of WhatsApp Business API

* Integrations with third-party apps and tools like CRM and analytics
* Verified WhatsApp Business profile with a Green Tick
* The messages Bulk notification through broadcast
* Use BSPs or CRM instead of an app or interface.
* Support for WhatsApp Chatbot & Interactive Messages
* Customer service access with several agents

Here are the 6 benefits for switching to WhatsApp Business:

1. Global reach - With more than two billion people using the platform around the world, it’s how people everywhere connect with friends, family and now, businesses
2. Intuitively conversational - In a channel that invites dialogue, get closer to your customers with two- way conversations that deliver the intimacy of a phone call at the scale of email and SMS.
3. Engaging features to help drive richer interactions - Go beyond the limitations of text and email with fully featured messaging to create consistently richer and more delightful experiences that help drive business outcomes across the customer journey.
4. Quality by design - WhatsApp helps businesses focus on high- quality conversations. The API has built-in user feedback controls. This helps ensure that engagement stays high over time.
5. Automate and scale - All with a flexible platform that lets you deliver consistent, personalized customer experiences at scale.
6. Hyper personalized messaging - 72% of consumers only engage with a brand who reach out with personalized offerings. WhatsApp gives you to power to hyper personalize every bit of your messaging which makes it more meaningful to consumers to engage and even purchase.

The API offers two ways to connect with your customers:

RESPOND TO CUSTOMER INITIATED MESSAGES

- Use channels off of WhatsApp to drive organic awareness about your WhatsApp number such as your website, storefront and customer mailings or use paid awareness channels such as Click to WhatsApp

- Then customers can initiate a conversation by messaging your business

REACH OUT TO CUSTOMERS WITH BUSINESS INITIATED MESSAGES ACROSS THE BUYER JOURNEY

- Once you've secured a customer's opt-in, you can initiate messages to them on WhatsApp

- These messages must be created with customizable message templates and can be text-based, media-based, or interactive

KEY FEATURES

1. Send Whatsapp with your Name & Logo and Green Tick
2. User Friendly Web Based Platform available
3. Both incoming and outgoing messages are captured in CRM.
4. Add Buttons:
-Quick Reply Button up to 3 buttons
-Call Back Button
-Visit Button

5. Send Media files:
-Video: 16 MB
-Image: 5 MB
-PDF: 100 MB
6. 24 X 7 Available

What is a WhatsApp Business Green tick?

WhatsApp green tick is the official announcement from WhatsApp that your brand is credible and trustworthy. A green tick will appear near your brand’s name whenever your customer gets a message from your brand. This will confirm that your account is verified from WhatsApp. Getting a green tick is not an easy task, businesses need to fulfill certain criteria from What sApp. Before we jump into the process of getting a WhatsApp green tick let’s go through the benefits of having a green tick near your brand’s name

Benefits of a Green tick;

- Communicate with your brand name instead of a number
- After getting a green tick, businesses can communicate with their customers using their brand’s name. Users need not add thi s to their contact list; instead, they will receive their mes sage with the company name itself.

Prerequisites to meet before applying for a WhatsApp Green Tick badge:

Here are the procedures to follow before you even get started with the process of applying for a WhatsApp green tick badge.

You must first register for the What sApp Business API and set up a business account through us. This will allow you to begin utilising What sApp for your business needs. However, it is essential to note that the green tick badge is not available on the free WhatsApp business app.

Once you’ve received your WhatsApp API access and before moving to the next step, start sending out What sApp Campaigns as soon as possible.

If you want to increase the chance of getting a What sApp green tick badge, reach out to a minimum of 1,000 people dai ly through bus ines s-initiated messages. Through these messages, you will demonstrate to What sApp that you are actively and seriously utilising the platform for your business efforts . We also recommended that you reach that way.

Requirements at customer end:

• Need Facebook Business Manager login details.If not available, client needs to create new FB page.
• Mobile Number: Mobile number must not have an active WhatsApp account.
• Display Name: Display Name must have a clear relation with the business.
• Company's legal name and address document
• A display name and short business description
• Website link with same company name as of documents

Picking the right WhatsApp Platform, We stated the facts! But, ultimately, the choice is yours!

Whether it's pricing, platform features, Broadcasting features or dashboard intuitiveness, Ishika is one of the best Alternatives with a no-code solution.

Interested ? Contact now!

Call +91-90382-60669 or Click to Chat on WhatsApp